Differentiate in ways that are most meaningful.

Most times, our message strategies center on adding to the value you're already conveying, rather than replacing it.

It's about reframing. Positioning your current offerings to be more relevant and differentiated in more meaningful ways. Using the right vocabulary. Creating umbrella and persona messages. Talking points.

And summarizing it all in a way that it can be used by your partners inside and outside of your organization.

Click here to start bringing your messages to life. ➜

Only the beginning. Brand books like this, which we created for a business line within Philips Healthcare, help bring tangibility to your message drivers, goals, strategies, messages, talking points, and communication strategies. This living document makes it easier to manage your narrative and its translation with more consistency and efficiency into the future.

STRATEGY

FROM INSIDE OUT TO OUTSIDE IN

"How can suppliers help me see the value of their offerings in the whole value analysis stream that healthcare organizations are moving to?"

⎯ Clinical Services Director at hospital in the northeastern U.S.