The risks are higher, but so are the rewards.

As healthcare decision-makers transition to value-based care and population health models, your brand strategies need to transition, too.

Technology for technology sake is not the answer.

Frame your value propositions to address the real issues your audiences are facing in the value-based care environment.

Ask yourself these five questions to get started. ➜

The new value imperative. The value-based care environment requires different message strategies than fee-for-service, because decision-makers are solving different problems. Like coordinating care across practices and locations. Shortening hospital stays. Reducing readmissions. And improving patient satisfaction.

FORCES

THE ANTE HAS OFFICIALLY BEEN UPPED

"Most of our money comes in through fee-for-service, but we're transitioning away from generating more procedures and going after covered lives."

⎯ Director of Operations at hospital in the northeastern U.S.