PHILIPS MR PATIENT CARE

READY FOR WHAT'S NEXT

It's a new day. You're asking more of your MR staff. Now you can ask more of your MR patient monitoring, too.

Delivering reliable patient monitoring information to clinicians in an environment where magnetic fields are typically 60,000 times the strength of the earth's presents extraordinary challenges.

As the clinical value of MR ⎯ and length of new procedures ⎯ continues to increase, the performance of MR patient monitoring systems is tested even further.

Our message strategy for the new MR400 monitoring system frames Philips value in terms of current value-based care drivers, like continuity of care across departments, patient and caregiver experiences, and shorter hospital stays.

The umbrella positioning theme of “Ready for what's next” links the value of the new monitor with the ability to remain competitive, even as these new care models continue to evolve. In parallel, it also positions Philips as the market leader.